Sabtu, 26 November 2016

70+ WAYS TO MAKE EXTRA MONEY – EASY SIDE HUSTLES  2018

70+ WAYS TO MAKE EXTRA MONEY – EASY SIDE HUSTLES 2018

WAYS TO MAKE MONEY OFF THE INTERNET

1. OFFER SOME SPACE ON AIRBNB

Whether you have an open room or you would like to rent out your entire home, AirBnB and sites like it give you the chance to rent out your living space for short periods of time. You can often get the best prices on the weekends, or if there is a major event going on in your town.

2. BECOME AN UBER/LYFT DRIVER

For those with a clean driving record, becoming an Uber or Lyft driver can bring in a lot of money in a short period of time. Those who do the best on these ride-sharing websites are available for driving right after big events in populated areas.

3. SELL THINGS AT CONSIGNMENT STORES

Consignment stores work by allowing you offer your items for sale at their brick and mortar location and taking a percentage of the selling price. Most consignment shops mainly deal with clothes but everything from major appliances to decorative trinkets can be found in bigger stores.

4. LEAD GROUPS ON TOURS

If you live in an area that is popular with tourists, you can either start your own guided tour, or become a tour guide at an already established tour company. The best tour guides are those who have both lived in the area for a long time and know a lot about its history.

5. PUT YOUR RESUME ON JOB SITES

Job hunting can be difficult but most major job sites allow you to upload a resume so that potential employers can get in touch with you. This usually only takes a few minutes and can result in good job opportunities being sent right to your inbox.

6. BE A MYSTERY SHOPPER

Retail stores and restaurants frequently use mystery shoppers to gauge how their employees perform when they do not know they are being tested. Often, the mystery shopper will get to keep whatever merchandise they purchase, or they will get a free meal if they are testing a restaurant.

7. SELL DVDS, CDS, ETC.

With streaming services becoming so popular, getting rid of physical pieces of media makes sense from multiple perspectives. You may not get a lot for each individual DVD or CD but if you have a lot, it can add up. By selling these things, you also give yourself less to pack up if you move or re-arrange your home.

8. LOOK FOR RARE COINS

While you will probably not find a coin worth $50,000+ in your pocket change, you could very well come across coins that are valued at anywhere between 5-500 times its face value. Quarters made before 1964, Indian head pennies, and many other older coins are worth far more than their numismatic value. Older coins that are in extremely good condition can also have a higher intrinsic value.

9. TAKE ON A ROOMMATE

Though this may not be an ideal situation, taking in a long-term roommate can drastically reduce your housing payments. The best roommates are those who you already know to be relatively friendly and like to maintain their current living space in an orderly fashion. If you do not know of anyone who fits the bill, you can usually find someone either on Craigslist, or a few other “roommates wanted” websites.

10. CAREFULLY USE CREDIT CARD BONUSES

Most credit cards offer 1-2% cash back at minimum, but some offer up to a 5% effective cash back rate for certain purchases or by utilizing a bonus system. Many of these cards offer extra cash back in certain purchase categories every quarter, while others will run double cash back promotions or give you generous sign-up bonuses.

11. LOOK FOR CAR-WRAPPING OPPORTUNITIES

Being paid to have a car wrap put on your vehicle can virtually eliminate your car payment, or at least give you quite a bit of extra money a month for basically doing nothing. Keep an eye out in your local newspaper or on job websites in order to find these opportunities, just act quickly because they are usually filled within a day or two since it’s almost like getting free money.

12. BECOME A TUTOR

A good tutor will often find themselves swamped with work since it is hard to put a price on higher test scores, especially on college entrance exams. Even those who tutor one specific class can bring in $30+/hr. if parents see a marked improvement in their child’s grades. Many individuals start by signing up with a tutoring company which will assign work based on the tutor’s specialty and their availability.

13. GIVE A SPEECH/PRESENTATION

Becoming a paid speaker does not mean taking classes or giving seminars, often local businesses or even the Chamber of Commerce look for speakers who can inform and motivate a group of people. If you have extensive experience in a certain field, you might want to think about reaching out to local businesses, or making yourself available as a speaker on job-hunting websites.

14. JOIN A CAR-SHARE GROUP

Renting out your car for a few hours or days at a time can be an easy way to make some extra cash without needing to do much in return. As long as your insurance allows you to do this, all you need to do is sign up with a car-share website and have the car cleaned before your first customer arrives.

15. SELL PHOTOGRAPHS

Selling images to stock photo companies can be a great way to make a side-income without the need for a substantial upfront investment. The camera on most of today’s smartphones are of a high enough quality that it is difficult to tell the difference between a picture taken with a phone and one taken with a DSLR camera. If you can capture unique images or pictures that a stock photo agency might find useful, it’s possible to get paid fairly well for what might only take a few minutes of your time.

16. HELP TRAIN ANIMALS

Pet training can be a great way to make some extra money if you are good with cats and dogs. Getting a cat to use a litter box or a dog to only go to the bathroom outside is worth a lot of money to pet owners who have a hard time doing it themselves. For those who have experience with horses, being an assistant trainer can be very good money, even if it is done on a part-time basis.

17. HOLD A GARAGE SALE

One of the easier ways to make some quick cash, a garage sale can help you both clear out your home or garage of things you do not want anymore while making it worth your while. Coordinating your garage sale with others will likely end up getting more people into your neighborhood to see it, especially if you hold it on a weekend.

18. BECOME AN OFFICIANT

Being able to legally conduct wedding ceremonies can be done relatively easily by getting registered as an officiant online. There is usually a small fee in order to do this, but one wedding should be all it takes in order to make up this initial payment. Many people do this at first to oversee a friend’s wedding, but make themselves available for a small fee for other couples afterwards.

19. UTILIZE EXTRA SPACE IN YOUR HOME

Unused space, such as a garage, can be better than climate controlled storage units for someone looking to store enough furniture to fill a home. If you are not going to use your garage space, consider renting it out to someone who could store their stuff there either long or short-term. Some storage units require at least a three month contract, making a private residence an attractive choice for someone who only needs a place for their things on a month or two basis.

20. ASK FOR A RAISE

Perhaps one of the simplest ways to make extra money is to ask for a raise. This should really only be done if you have not received a raise recently, or if your job duties have changed considerably since the time you were hired. The worst that can happen is that your employer says no, but they might keep it in their mind that you would like extra compensation. On the other hand, you might get the raise, and you could end up with thousands of dollars more per year for 10 minutes of your time.

21. START A DETAILING BUSINESS

Detailing a vehicle involves more than just washing the outside and vacuuming the inside. The end result should make the car look like it just came off of a dealer’s lot, which can involve a lot of work, but the pay is relatively good. All you need to get started are regular cleaning products and a few lessons from car detail professionals who post on the internet.

22. TAKE UP METAL DETECTING

Hunting for coins and rings might seem like it’s a pastime for the elderly relegated to the beach, many of the most impressive metal detecting finds have been found in places you would not think to look. Even an inexpensive metal detector can help you find jewelry, coins and other metal objects, some of which have fetched nearly $1 million in the past. The best places to look include old house sites and walking paths.

23. TURN YOUR YARD INTO A TEMPORARY PARKING LOT

If you live close to an area that sees a lot of festivals or other outdoor events, you may be able to make money allowing people to park in your driveway or on your lawn. Vehicles driving around your grass, especially if it has recently rained, can potentially rip up your lawn, meaning it’s a likely trade off between bringing in extra cash and having a yard full of healthy grass.

24. GET A SUBSTITUTE TEACHING CERTIFICATE

Substitute teachers are usually called in to work at K-12 schools on a preferential basis. The substitute who is on their list the longest usually gets called first, with the school administration going down the list until they fill all of the spots for the day. If you have specialized knowledge in a certain field, you can request to only be called for a certain class, but you may want to get on several substitute lists in your area.

25. REFEREE/UMPIRE SPORTS

Becoming an official can take anywhere between two weeks and three months depending on the sport. After your training has finished, you will want to either contact schools directly in order to make yourself available, or go through a sports agency that will assign you to certain games in your chosen area.

26. RENT OUT EXTRA LAND

Land next to your home can be used for a variety of purposes depending on how much you have available. If you have half of a building lot that connects to your home, you can rent the space out to someone who wants to store their RV or trailer there instead of paying a lot for a storage unit. Pieces of land that are several acres in size may be able to be used for light agricultural purposes, giving you several hundreds of dollars a year, if not more.

27. WORK OVER THE SUMMER

This is mainly for high school and college-aged individuals but a summer job can help bring in money from a job that might otherwise be hard to do during the school year. Most places of employment will start looking for summer help early in the spring, making it important to start looking for job openings as soon as it starts getting warm outside.

WAYS TO MAKE MONEY ONLINE

28. POST ON SOCIAL MEDIA

Some companies allow you to post links across your social media sites and get paid for each click your post receives. It may only be a couple of cents per click, but if you have a lot of followers, or you post often, it can add up to a substantial amount of money.

29. MAKE YOUTUBE VIDEOS

Popular YouTube videos can bring in tens of thousands of dollars in a very short amount of time if they go viral. These videos might be shot with a phone camera and may not even be a minute long, but they provide entertainment value that has rarely been seen elsewhere. Anyone with a YouTube account can sign up for the YouTube Partner Network allowing them to monetize videos.

30. WRITE FOR ENTERTAINMENT WEBSITES

Entertainment websites are always on the lookout for pieces that bring in visitors and they usually pay well for popular articles. Whether you like to write about the latest Game of Thrones episode or celebrity gossip, if your work proves popular, they will happily pay you to keep the articles coming.

31. SIGN UP FOR GET-PAID-TO WEBSITES

These types of sites have been around for almost 20 years and they still remain fairly strong. Many GPT websites give you the chance to do seemingly easy tasks for a small payout. The amount of money you get per task may not be a lot, but you can make decent money for what would otherwise be downtime.

32. PUT CLASS NOTES UP FOR SALE

Taking notes in class is helpful for studying for quizzes and exams, but not everyone can make it to every class, or they may not be good note takers. By selling your notes through a third-party website, you can get paid for what would likely be going in the trash after the semester is over.

33. SELL DESIGNER CLOTHES/ACCESSORIES ON BOUTIQUE APPS

Some apps, such as Poshmark, are made specifically for those who want to sell their high-end clothing without having to let it go for a bargain basement price elsewhere on the internet. These sites work by taking a small cut of the final sale price, but in return, they do all of the payment processing for you and even provide pre-paid shipping labels.

34. FLIP DOMAIN NAMES

Purchasing a domain name you think might be popular in the future can result in a very nice offer coming your way if that is the case. This is seen a lot with politically-themed domains since domain names with a trademarked word or phrase can usually be taken by law from a flipper with no compensation.

35. RESELL GARAGE SALE FINDS

Finding items at a garage sale that are worth significantly more than what you paid for it can be tricky, but can be done almost every weekend during warm months. You want to stick to items that make it worth your while to resell them. Taking the time to market a 50 cent figurine that sells for $5 is not worth it as opposed to a $50 cabinet worth $150. Just because there is large margin does not always mean it would be smart to resell it.

36. CREATE WEBSITES FOR OTHERS

If you are good at HTML, WordPress or any other internet language, you can make a lot of money by offering up your web design skills for customers in your area, or elsewhere online. There are lots of websites that allow you to market your skills to people around the world on a freelance basis such as Upwork. These websites do not even necessarily need to be extremely fancy, but they do need to fit to clients’ specifications. You can either bid on jobs that customers have posted, or let the customers come to you and name your own price.

37. LEARN AFFILIATE MARKETING

Affiliate marketing is the process by which you can get paid for people buying or trying products and services through personalized links on marketing platforms. If you already have a website, it does not take long to get approved on affiliate marketing networks. All you have to do once you are approved is add the custom links they will give you to your site and let the money start coming to you. Learn more about affiliate marketing.

38. WRITE AN EBOOK

If you are particularly knowledgeable on a certain subject, or if you are a good creative writer, you can write an ebook in a fairly short amount of time. Many websites are dedicated to selling ebooks, but by far the biggest marketplace is Amazon.com, which brings in millions of people a day looking for a new ebook. Your work will need to be formatted a special way and the content will need to be approved before it is published, but there are authors who routinely make five figures (and more) just from putting out Amazon ebooks.

39. START A WEBSITE

A website that is targeted to a certain crowd and marketed the right way can get fairly popular in a short amount of time. Unlike a blog, websites that are going to get picked up by search engines need to have a lot of unique content posted in order to reliably bring in an appreciable amount of money. There are many tutorials and walkthroughs available online that should give you an excellent head start on the do’s and don’ts of website creation.

40. GIVE FEEDBACK ON WEBSITES

Website owners need quality feedback in order to make improvements to their user interface. It’s possible to get paid to do this though the work is far from regular. What it entails is going over a customer’s website with a fine-tooth comb, making notes regarding what you like and do not like about it, as well as any errors your receive, or problems you might run into while using the site.

41. UTILIZE YOUR GRAPHICAL DESIGN SKILLS

Graphical designers are in fairly high demand in many industries. If you have any experience at all in creating scenes or pictures, put together a portfolio and advertise yourself. You can also find companies and individuals looking for a designer on freelance and job posting websites.

42. START A DROPSHIPPING WEBSITE

Opening a website that brings in visitors where you can sell them goods for a higher price than what you pay for them is what dropshipping is all about. You never have to touch the products, all you need to do is take the buyer’s payment and purchase the item from a wholesaler, then have it shipped directly to the buyer.

43. FLIP WEBSITES

While this takes a significant amount of money up front, it can be very profitable for relatively little work. Purchasing a website can be done on several different online marketplaces, allowing you to tweak the site to your liking in order to increase revenue or traffic. Re-selling the same website for more than your original buying price (plus the standard 10% marketplace commission) gives you a chance to make money both on the sale, and on any ad revenue the website brings in while it is in your possession.

44. MAKE INFOGRAPHICS

Along the lines of graphical design, someone who is good with making infographics will usually not have a hard time finding a client to utilize their services. An interesting infographic might be seen millions of times across social media platforms, making whatever you charge a bargain to your customer.

45. WORK FOR CLICKS

Some work platforms give you fairly mundane tasks to do which pay a few cents a piece. These are commonly called “Turk” jobs after the original mTurk launched by Amazon years ago. The work is fairly easy, usually only taking less than a minute to complete a task, but the pay is fairly low, making it necessary to do a lot of tasks before making significant money.

46. ARBITRAGE ITEMS FROM ONLINE RETAILERS

If you have an eBay account, a arbitrage business can be good way to make money by selling items at a higher price than they cost elsewhere on the internet. Once a product is sold, you use the money you get from your buyer to purchase the item from another site at a lower price, setting the shipping address as theirs. There may not be many opportunities to do this as there were in the past, but those who keep a good eye on their chosen niche can still make a profit.

47. LOOK FOR CRAIGSLIST GIGS

The “gigs” section of Craigslist usually provides a number of different options for temporary jobs, projects, or one-day gigs that are open to the general public. Pay for these gigs depends heavily on what they are, some may only pay $20-30 for relatively simple jobs, while others can pay thousands in the case of long-term work.

48. MAKE AN ETSY ACCOUNT

Those who are good with artsy projects could benefit from having an Etsy account and selling their projects online. The website is set up to be a mix of eBay and Pinterest, appealing to those who like craft-type goods that are usually handmade. The top tier of Etsy sellers regularly bring in five figures a month, making art projects their full time job.

49. WRITE ON A FREELANCE BASIS

Freelance writing platforms are available for those who can write engaging content on a variety of different topics. The pay is fairly good for the amount of work involved, ranging anywhere from one cent per word up to 10+ cents per word. If you know a lot about the subject matter, you can write the articles fairly quickly, giving yourself a very good $/hour rate.

50. REVIEW APPS

App makers have some of the same problems that website makers when it comes to getting feedback on their products. In order to get enough feedback to make user experience changes, some app developers will pay you to review their app, usually by offering it to your for free and giving you a small amount of money in return. They may also ask for public review that you would post to the App/Play store if you do like their product.

51. HELP BUILD RESUMES

For those who work in HR, this can be a lucrative source of side income, especially in the spring and summer when college and high school students are looking for jobs. A few tweaks to a resume can help someone land an interview who would have otherwise been passed over for the position. You can advertise your services on job hunting websites, or elsewhere on the web where job seekers tend to congregate.

52. MAKE A BLOG

Starting a blog only takes a few minutes and costs next to nothing from any of the dozens of blogging services available on the internet. The important thing about starting a blog is that you keep it focused on a subject that interests you since adding content can become a chore, especially if it does not bring in a lot of money right away. Monetizing your blog can be done either through display ads or affiliate network links. Top bloggers have spun their blogs off into media empires that bring in millions of dollars a year. Learn how to start a blog with WordPress. If you want to get started straight away, then Bluehost offer really cheap high quality web hosting from just $3.49 per month plus they give you a free domain name worth $15.

53. LIST ITEMS FOR SALE ON FACEBOOK

Almost every city and town in the U.S. has a Facebook group dedicated to buying and selling random objects open only to people who live in the area. This can be safer than selling items on Craigslist since you will almost always have a Facebook account tied to the transaction. Facebook has even facilitated these groups recently by adding certain features to these “garage sale” groups.

54. FLIP COLLECTIBLES ON EBAY

There is a market for nearly everything collectible on the world’s largest online marketplace. You can often find these figurines or oddities at garage sales or auctions for a very low price, then proceed to sell them on eBay for a tidy profit. Whole sets will usually command more than individual pieces for an online listing, but you can usually get a full set of anything cheaper than these individual pieces at auctions/garage sales.

55. UTILIZE FIVERR

Doing Fiverr gigs are a great way to build up a portfolio while still making money at the same time. Fiverr is mostly used for marketing purposes, which can be a great way to show off your graphical skills, or even write content. The website will take 20%, leaving you with $4 for the average gig, but doing a few a day adds up to substantial money by the end of the month.

56. FILL OUT ONLINE SURVEYS

Online survey taking has been an easy way to make money since the late 90s. Back then, survey companies were often screening those in their database to see who might qualify for certain surveys. Today, you may not see as many emails as you once would have, but those surveys you do qualify for often pay out much more than the paltry ~$1 you would have received in 1999.

57. SELL YOUR UNWANTED GIFT CARDS

Gift cards to stores where you do not shop may seem like a waste. Forcing yourself to find something you like at a store you are not familiar with can be annoying, especially if you do not end up using what you get with the card. Many websites exist that will give you a percentage of what the card is worth, usually resulting in close to face value for popular stores like Amazon and Wal-Mart, with less generous offers for smaller chains and novelty stores.

WAYS TO MAKE MONEY QUICKLY

58. FIND A PART-TIME JOB

A part-time job can be anything from picking up a few hours a week waiting on tables to working weekends at a sports bar. Most part-time jobs do not have rigid hours, depending a lot on the availability of the workers. This usually results in those who are most available getting the majority of the hours.

59. BE A BABYSITTER/NANNY

Watching kids has been a money-making staple for the younger generation for over 60 years. Teenagers can make $10-20 an hour while babysitting at a client’s home, while those who have special training and who are watching infants can make considerably more.

60. DO SOME DOG WALKING

Walking neighborhood dogs once or twice a day is a great way to make some extra cash, especially in a big city. If you can find enough clients, you may be able to make it a part-time job since those who can afford dog walkers are usually making a substantial income themselves.

61. PICK UP EXTRA SHIFTS AT WORK

If you have a job where you do not regularly put in 40 hour weeks, it might be possible to pick up an extra shift or two to make some extra money. This is most often seen in the restaurant business where there are usually dozens of servers working throughout the week, making it likely at least one person will need someone to cover their shift. Weekend and evening restaurant shifts are usually picked up by coworkers quickly since the crowds tend to be larger, leading to more tips.

62. RECYCLE CANS/SCRAP METAL

Some states collect a deposit on every can that is sold at a store within its borders. If you live in one of these states, you can collect cans and take them in to receive the deposit, which is usually around five cents per can. Even if your state does not take deposits, the scrap value of aluminum can make a trash bag full of cans worth $10+. Scrap metal can sell for upwards of $200 a ton depending on where in the country you are located, giving you the chance to make some serious money by cleaning up dirty areas.

63. PARTICIPATE IN MEDICAL RESEARCH

There are many medical research firms that perform testing on human volunteers. The tests can run from a few hours to a month or more and they all pay relatively well. Long duration tests sometimes require you to stay on the firms’ property in order to properly evaluate you, but you can receive several thousand dollars for your time. These tests almost always require you to take an experimental drug that has been proven safe in animals, but human tests are required before it can be brought to market.

64. GIVE BLOOD/PLASMA

Though many people donate blood voluntarily, there are companies that pay you to regularly donate blood and plasma. There is always a need for blood and plasma that volunteers alone usually cannot fulfill, making it necessary for some compensation to be offered to those who regularly donate to the same company. A simple internet search for your area should come up with all of the places that will pay you for this kind of work.

65. CLEAN OUT HOMES

Banks, mortgage companies and real estate investors are often in need of people to go in and clean a house before it can be renovated or sold. Some of these homes may not need more than removing items the previous owners left behind, while others can take days to properly clean. Talking to those who deal with houses in your area is a good place to start in order to find jobs like this.

66. SERVICE ELECTRONICS

Changing a smartphone screen or repairing computers is relatively easy since there are lots of walkthroughs and tutorials on the internet for just about every model of popular electronic device. Nobody wants to send their phone in to the manufacturer just to get a bill for a couple of hundred dollars for a repair you could do for under $100. Likewise, a computer repair job might take you a day and your price would likely be less than half of what the manufacturer would charge.

67. SELL TEXTBOOKS TO OTHER STUDENTS

At the end of the semester, bookstores will sometimes buy back textbooks for pennies on the dollar. By holding on to your books until the new semester begins, you can sell them to other students for a lot more than you would have gotten from the bookstore, while the buyer gets the book for far less than they would normally pay.

68. PUT IN FOR OVERTIME

Not everyone wants to be the person who stays longer than they need to at work. If your boss is alright with it, offer to work overtime in order to make some extra money. Some places of employment all but forbid overtime while others almost require it. Voluntarily working overtime will make you look good in front of your superiors, which can help if you are in line for a promotion.

69. SETUP A STAND AT THE FARMER’S MARKET

Those with a green thumb, or a passion for baking, can make a lot of money at a farmer’s market. Many people go to the farmer’s market specifically so they can purchase fruits and vegetables that were grown in the area. In addition, those with baking skills can do very well for themselves selling pies, cakes, cookies, etc. You may need to obtain a license from your city in order to set up a stand, as well as pay a small fee, but if you have a lot of product, you should make up the initial cost very quickly.

70. OFFER GARDENING SERVICES

Pulling weeds may not seem like very much fun but it make you a good amount of money several months out of the year. Older people may enjoy planting a garden and watching it grow but the hard work of keeping it free of grass and weeds is an opportunity for you to offer your gardening skills to help boost their harvest. It may only take 1-3 hours a week per garden, making it important to line up more than one customer if you want to make significant money.

71. OFFER HANDYMAN SERVICES

Fixing basic things around a home does not always require a professional in a certain industry, especially if the work is relatively minor, but not within the scope of knowledge of the homeowner. Handyman service providers usually have a good grasp of carpentry essentials, but might also know a lot about flooring, plumbing, roofing, and how to do other repair work.

72. PAINT OUTBUILDINGS

Painting a home usually requires the skills of a professional painter since even a small mistake can necessitate a large area of a home to be repainted. Looks matter far less when it comes to other buildings on a property, making it possible to get into the painting business while sticking mainly to sheds, barns, or other structures not directly attached to the home.
While this is not an exhaustive list by any means, it should give you a good overview of what you can do to make some extra money. Not all of the methods here are viable for everyone in every place, but most of them should be doable with a few basic tools and an internet connection. Sticking to one or two methods over a long period of time should result in an increase of money coming in, especially if you decide to offer services and build up a clientele.

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Sabtu, 19 November 2016

The Power of “Thank You” Emails And How & When to Use Them 2018

The Power of “Thank You” Emails And How & When to Use Them 2018


These days, online shoppers are accustomed to competitive prices, impressive product ranges, and a streamlined shopping experience. Most eCommerce stores are doing the fundamentals right, and this has resulted in over 70% of Americans hopping online regularly to make purchases.
But with such an impressive baseline, how does a newly launched eCommerce store gain traction? Undercutting prices is a common strategy, but eCommerce margins are already squeezed. And, unless you’re a highly imaginative inventor, you’re unlikely to brainstorm a completely unique product. So how do you make a name for yourself?
In today’s overcrowded marketplace, there’s only one way to stand out: by delivering an exceptional customer experience. In most cases, it’s the small, personal touches that can make a world of difference.
Today, I want to talk about one such personal touch: the “Thank You” email.

Why “Thank You” Emails Work

Gratitude goes a long way in all walks of life. Business is no different, and displaying some gratitude is a great way to generate goodwill for your brand, which also boosts brand loyalty.
However, the main benefit of “Thank You” emails is that they demonstrate to customers that there is a real, genuine person on the other side of the screen. This differentiates you from the faceless corporate world, especially if your “Thank You” emails contain a photograph of you and your team. They hint towards a commitment to excelling at customer service, too, which is a reassuring stance should the customer experience any problems.
Before we get on to the meat of today’s post, though, here are a few more reasons why “Thank You” emails are so effective:
  • The audience is laser-focused.
  • You can strategically time “Thank You” emails to maximize open rates. From there, let your content and products do the talking.
  • According to HubSpot, “Thank You” emails enjoy twice as high engagement levels compared to average.
  • The people receiving the emails have already made a purchase from you, and existing customers are more likely to buy again.
In other words, there’s a lot to like about saying “thanks!”
Today, I want to help you leverage “Thank You” emails with maximum effect. I’ll be discussing the optimal times to send a “Thank You” email, plus what should be included within. This post is primarily targeted at eCommerce store owners; however most of the strategies are equally applicable to bloggers and any other website owners.

When to Use “Thank You” Emails

Although “Thank You” emails appear to be a one-shot opportunity, the truth is you can send them at various points during a customer life cycle. Here are a few ideas to get you started.

1. After Subscription

In reality, you don’t even have to wait for someone to make a purchase before deploying a “Thank You” email. Strike while the iron is hot and send it as soon as a visitor shows an interest in your products by subscribing to your website.
First-time customers usually take the most persuading – after all, you haven’t had a chance to wow them with your products first-hand. However, if you can close that sale, you could potentially have a customer for life. As such, the stakes are high.
Despite this, it’s important to keep it casual – the visitor has shown an interest; they havenot made a commitment to buy. Start by thanking them for their interest, then tell them to get in touch if they have any questions for you.
Here’s where things get slightly tricky, though: your ultimate aim is to make a sale, but you don’t want to be pushy – nothing is more off-putting than an overly pushy sale pitch. It’s a fine-tuned balancing act between covert sales techniques and not appearing as deceptive or desperate.
A good strategy is to give a bit of a background to your business and your products. This person has shown an interest, so give them the lowdown: why you started, your values, and your product’s USP. You could also reward the person’s interest by offering some form of promo code or samples, too.

2. After Purchase

Having made a purchase, most customers will read the confirmation email to ensure that their order has been processed correctly. This means it’s likely to be one of your most viewed correspondence – receipt emails are 4x more likely to be opened and have 3x more engagement than standard emails on average.
However, treating this as a purely administrative email is a missed opportunity. With guaranteed eyeballs, spruce your receipts up as a “Thank You” email and enjoy the rewards. A bit of genuine gratitude can have a big impact, validating a customer’s buying decision even before they’ve received their order. This all reflects very well on your brand.
A word of warning, though: Pick your sales strategies carefully at this point. The customer has just opened their wallet – how do you think they will feel if you instantly encourage them to do the same again? Customers will feel pressured, you will look greedy, and your image will be tarnished. A quick ‘$5 off’ coupon is fine, but cross- and up-sells are a bigno-no at this point.

3. Several Days After Delivery

One of the best opportunities to send a “Thank You” email is a few days after the customer has received their order. As always with saying “thanks,” a bit of sincerity goes a long way.
This email should thank the customer again for making the purchase, and tell them that you hope they are enjoying their new products.
At this point – now that the customer is presumably using your products – the strategy switches. For a start, it can be beneficial to include customer support information, demonstrating how to use or care for the products most effectively.
This is also the time to start ramping up your sales pitch. Now the customer knows your products are high quality, they may be ready to make their next purchase.
With the euphoria of receiving an awesome new product still relatively fresh, cross- and up-selling related products is particularly effective. When it comes to up-selling, keep in mind the 60-60 rule – approximately 60% of customers are willing to buy an additional item at 60% of the value of their original purchase. As you can imagine, up-sells are a great way to boost revenues and also increase customers’ expected lifetime value.
Oh, and at this point, it’s also a good idea to ask customers for product reviews – another proven way to drive future sales!

4. Marking Important Events

Online shoppers love to feel like they are getting value for money. It’s one of the main reasons that events like Black Friday are such a huge deal.
However, on Black Friday, customers know that the bargains are available to everybody. If you add an aura of exclusivity to a promotion, you’re likely to enjoy a far greater uptake.
One way to do this is to send existing customers a promotional email disguised as a “Thank You” email. For example, include a unique discount code while stressing the offer is only available because of their previous purchase – this satisfies the value for moneyand exclusivity criteria. This convinces customers that they’re getting a superb deal, thus encouraging them to pull out their wallets again.
You can send this type of “Thank You” email to mark just about any event – Black Friday, the holidays, a customer’s birthday, etc. Just make sure you don’t overuse this strategy, or you’ll become predictable. If this happens, the email won’t have the desired effect.

5. Nearing the End of a Product’s Useful Life

If you sell physical products, you should have a good idea of when the products are likely to “wear out” – also known as the product’s useful life. With this information at hand, you can take an educated guess at when a customer will be in the market for a repeat purchase.
For example, if you sell a month’s supply of coffee, you should have a strong idea of when your customers will be looking for their caffeine fix. It’s slightly trickier for more durable products (for example, laptops), so you will have to base your product’s useful life on estimates. However, if you know that your products need replacing every 3-5 years, you can begin scheduling your emails at roughly the right time.
Why are these “Thank You” emails so effective? By pre-emptively targeting customers, you can benefit from a case of right time, right place. It also shows you care about your relationship with each customer. To make this email work, be sure to show your appreciation for the customer’s continued commitment to your business and throw in a discount to reward their loyalty.

6. Celebrating Milestones

This final strategy encourages customers to celebrate your landmark achivements. For example, you might send a mass “Thank You” email to your customers for helping you reach important milestones – such as reaching 10,000 Facebook followers, or marking your business’s 3rd birthday.
Because these emails are not strategically timed, it’s best not to go overboard with pushy sales techniques. Simply thank your customers for their support, tell them what it means to you and your team, and then finish by rewarding them with some form of voucher.
This email might lack the punch of some of the other strategies, but it’s a useful extra weapon to have in your arsenal.

Final Thoughts

Today’s post should give you a few ideas of how and when to use “Thank You” emails. If you’re smart with them, these simple emails are an effective way to drive repeat purchases, thus increasing your customer’s lifetime value – lifetime value being one of eCommerce’s most important metrics.
As with any sales-generating strategy, the key is to continually test, improve, and optimize. Until you know for sure that something works, it’s pure speculation. Remember: sometimes the smallest tweaks can have the biggest impact on your bottom line!
What are your experiences with “Thank You” emails? Share your thoughts in the comments below!
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